Joey Vaillancourt is a VP of Marketing for an Inc. 500 company, investor, and strategist for 8‑figure brands—as well as a certified mindset facilitator in the David Bayer Method. He’s invested over $300,000 in personal, professional, and spiritual growth, learning directly from world‑class mentors to accelerate transformation in his own life and the lives of his clients.
He is the creator of The Great Life Experiment and host of the Top 10 podcast Real Influence, where he helps high achievers and conscious leaders move beyond external success into deep alignment and authentic influence.
A father, husband, and intentional traveler, Joey lives a life centered on family, freedom, and fulfillment, proving that when you stop postponing your dreams and start living in alignment, everything you’ve been chasing begins to find you.
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Imagine having everything you were told would bring happiness—a thriving career, a nice paycheck, retirement plan, job security, a stable life—yet still feeling empty inside. For years, that was my reality as I suffered in silence following the ‘script’ for success.
I started my career following the “traditional” path—corporate job, steady pay-check, job security—but it didn’t take long to realize the 9-to-5 grind wasn’t for me. So I took a leap, traded in my corporate cubicle for a horse farm, opened a gym, and dove into the world of digital marketing. On paper, it all looked great—multiple successful businesses and the freedom to work for myself—but despite everything I had accomplished, something was missing. I wasn’t happy. In fact, I was miserable.
Like many, I followed the traditional path of education, stable jobs, and societal expectations, believing it would lead to happiness. But when I started feeling stuck and unfulfilled, I realized I had to challenge those ingrained beliefs. I began reflecting on whether my life truly aligned with my desires or if it was shaped by external pressures. This self-reflection helped me identify what wasn’t working and gave me the clarity to take control of my own narrative.
When I hit my breaking point, I saw that blaming others for my unhappiness wasn’t the answer. The turning point came when I accepted radical accountability—asking myself tough questions about who I was, what I really wanted, and what was holding me back. Through deep introspection, I recognized that my mindset and habits were the real barriers. To make lasting changes, I started looking inward, identifying my blind spots, and taking full responsibility for my life.
My journey involved taking courageous steps that others might see as risky: quitting a secure job, starting new businesses, and making major life changes like selling everything and starting over. But each of these bold actions was aligned with my desire to live authentically. I’ve stopped settling for “good enough” and instead take intentional steps that reflect my true values and goals. I use tools like vision boards, goal mapping, and setting clear intentions to guide my actions toward the life I genuinely want.
That journey led me to understand the real power of influence—not just the kind we use in marketing, but the ability to influence ourselves. I learned how to reshape my thoughts, challenge my limiting beliefs, and take control of my life from the inside out. And that’s when everything changed.
Today, I’m married to my soulmate, the father of two beautiful boys, and living in my dream waterfront property. I’m building businesses I’m passionate about and believe in and living a life I love that I’ve intentionally designed from the ground up.
Life has delivered us crazy, beautiful adventures, from being blessed with 3 amazing kids, to travelling the world with them, to developing meaningful connections and communities and continuing our journey of building a life and business that we love experiencing every day…well, most days!
They can’t all be winners, and that’s ok.
My hope is that you take some of what I’ve experience from both the good and the bad and draw inspiration in your own journey and apply some of the teachings I have to offer into your own life.
Be sure to listen in to the weekly podcasts, stay up to date with our newsletter and follow along on some of our adventures on YouTube!
Joey creates a comfortable space for real reflection and growth. His coaching helped me reframe challenges into opportunities and build a mindset grounded in gratitude. The impact on both my work and daily life has been lasting and profound.
Joshua Criss
Partnership Development Manager
Working with Joey came at the perfect time. His wisdom helped me move through fears, release old patterns, and take bold action in my business and relationships. I now lead with clarity, joy, and purpose. If you feel the whisper to grow, listen. It’s worth it.
Grace Bostic
Marketing Manager at BIOptimizers, COO of Bostic Properties
Hey, I wanted to leave a quick testimonial for coach Joey. I’ve had quite a few sessions with him. I’ve always been very impressed by his ability to ask powerful questions and really dig below the surface problem and see what’s really going on there. Plus he has a great knowledge of marketing and is very business savvy. So if you’re considering working with Joey, I highly recommend him.
Indro Sartorio
Founder at Website Dojo & WeblogiK
Having Joey as a coach was truly transformative. He guided me to uncover the real fears holding me back and gave me the tools to shift my mindset both mentally and physically. Even after one session, I felt a deep change. Coaching with Joey isn’t a luxury; it’s an investment in becoming your best self.
Paola Gomez
Business Administrator
Joey Vaillancourt is an entrepreneur, speaker, founder of Partner Up Profits and host of the Top 10 Ranked Podcast, Real Influence. With a background in affiliate management, Joey played a vital part in scaling the 3rd largest Inc. 5000 supplement company in North America to grossing over +$150M in revenue and today, he consults a variety of up-and-coming and household-name brands leverage influencers and affiliate partnerships to elevate their reach, revenue, and impact.