Joey Vaillancourt is an entrepreneur, speaker, founder of Partner Up Profits and host of the Top 10 Ranked Podcast, Real Influence. With a background in affiliate management, Joey played a vital part in scaling the 3rd largest Inc. 5000 supplement company in North America to grossing over +$150M in revenue and today, he consults a variety of up-and-coming and household-name brands leverage influencers and affiliate partnerships to elevate their reach, revenue, and impact. Oh yeah, and I’m a proud father, devoted husband, entrepreneur, musician, and songwriter.
Join our mailing list and I’ll send you weekly updates about the latest and greatest lessons I’m learning that you can instantly start using in your own life and start building the life you want.
Imagine having everything you were told would bring happiness—a thriving career, a nice paycheck, retirement plan, job security, a stable life—yet still feeling empty inside. For years, that was my reality as I suffered in silence following the ‘script’ for success.
I started my career following the “traditional” path—corporate job, steady pay-check, job security—but it didn’t take long to realize the 9-to-5 grind wasn’t for me. So I took a leap, traded in my corporate cubicle for a horse farm, opened a gym, and dove into the world of digital marketing. On paper, it all looked great—multiple successful businesses and the freedom to work for myself—but despite everything I had accomplished, something was missing. I wasn’t happy. In fact, I was miserable.
Like many, I followed the traditional path of education, stable jobs, and societal expectations, believing it would lead to happiness. But when I started feeling stuck and unfulfilled, I realized I had to challenge those ingrained beliefs. I began reflecting on whether my life truly aligned with my desires or if it was shaped by external pressures. This self-reflection helped me identify what wasn’t working and gave me the clarity to take control of my own narrative.
When I hit my breaking point, I saw that blaming others for my unhappiness wasn’t the answer. The turning point came when I accepted radical accountability—asking myself tough questions about who I was, what I really wanted, and what was holding me back. Through deep introspection, I recognized that my mindset and habits were the real barriers. To make lasting changes, I started looking inward, identifying my blind spots, and taking full responsibility for my life.
My journey involved taking courageous steps that others might see as risky: quitting a secure job, starting new businesses, and making major life changes like selling everything and starting over. But each of these bold actions was aligned with my desire to live authentically. I’ve stopped settling for “good enough” and instead take intentional steps that reflect my true values and goals. I use tools like vision boards, goal mapping, and setting clear intentions to guide my actions toward the life I genuinely want.
That journey led me to understand the real power of influence—not just the kind we use in marketing, but the ability to influence ourselves. I learned how to reshape my thoughts, challenge my limiting beliefs, and take control of my life from the inside out. And that’s when everything changed.
Today, I’m married to my soulmate, the father of two beautiful boys, and living in my dream waterfront property. I’m building businesses I’m passionate about and believe in and living a life I love that I’ve intentionally designed from the ground up.
Life has delivered us crazy, beautiful adventures, from being blessed with 3 amazing kids, to travelling the world with them, to developing meaningful connections and communities and continuing our journey of building a life and business that we love experiencing every day…well, most days!
They can’t all be winners, and that’s ok.
My hope is that you take some of what I’ve experience from both the good and the bad and draw inspiration in your own journey and apply some of the teachings I have to offer into your own life.
Be sure to listen in to the weekly podcasts, stay up to date with our newsletter and follow along on some of our adventures on YouTube!
Joey Vaillancourt is an entrepreneur, speaker, founder of Partner Up Profits and host of the Top 10 Ranked Podcast, Real Influence. With a background in affiliate management, Joey played a vital part in scaling the 3rd largest Inc. 5000 supplement company in North America to grossing over +$150M in revenue and today, he consults a variety of up-and-coming and household-name brands leverage influencers and affiliate partnerships to elevate their reach, revenue, and impact.